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Guide: How To Start Snacks(cookies) Business With Less Then ₦5,000 Naira



It is no new news that the economic situation of Nigeria demands we the citizen to be more innovative,creative and information-hungry in the search for ends means. You might have been searching the internet for how to start a small scale,low cost business offline. 

      Well, I  would assume Your search ends today, because I created this post as a guide to give you insight on how to start a snacks business with as low ₦5,000 Naira.
To start with, this business is not for a particular gender. All it requires is a little knowledge on baking, perhaps you lack knowledge on baking, you can simply hire a baker to guide you through the baking process at the start of the business.

Let's get started: 
I would be classifying the business into 4 major parts which are:
  1. Production
  2. Feasibility studies
  3. Packaging and storage
  4. Marketing.

Production:

The production of snacks, cookies to be precise is less expensive. All that is required is for you to get the recipe,  ingredients and a source of heat.
Ingredients
  • Flour-2 paint- ₦600
  • powdered sugar- ₦600
  • Eggs(3) - ₦120
  • Margarine - About ₦200 a sachet
  • Plastic delivery/preservation bowl big size - ₦650
  • Salt - ₦70
  • Milk or condensed milk - ₦450 
  • Baking powder- ₦200 for small container
  • Gas cooker/heat source, incase you don have gas cooker, negotiate with a baker to use their oven.
Total startup cost : ₦3210
Note that the above prices mentioned may vary depending on your location. The price survey above was gotten from Lagos state Nigeria.

Procedures:

  1. Pour the sugar and Butter in a bowl and mix until it becomes even.
  2. Add in Egg and Milk. Continue to mix until it is well combined.
  3. In another bowl add your flour,baking powder and salt and mix them thoroughly. 
  4. Using a sieve, sift in the mixture of your flour and salt. Mix all together very well  until it forms a dough(you can decide to add chocolate chip)
  5.  Pre heat your oven for 3 minutes. Then using a spoon, scoop small round sizes and place them into your baking pan. Give room for them to expand.
  6. Bake for 13 minutes or golden brown colour appears
  7. Take out of the oven, leave it to cool for 3 -5 minutes. Then preserve/package.
  8. Enjoy.
Baked cookies
image credit: Priscilla Eno

Feasibility survey:

Generally, flour baked products sells well in Nigeria with reasonable profit ranging from ₦30 - and above. These snack are not that perishable if well preserved. 

They serve as an on-the- go form of food to many irrespective of age and class.

Packaging and storage: 

You should bear in mind that Your packaging and product presentation influence your goods price.
Packing the cookies in a transparent nylon sheet would definitely reduce the price.(you might  sell  from ₦30 naira - ₦50 naira per piece). While storing them in plastic container and other product packaging apparatus increase the price, they may sell for ₦100 - ₦500 naira and even more.

Marketing and distribution:

After properly packing and storing the cookies, you can decide to sell them to shop owners,hotel, chemist, supermarket at discount prices or partner with a shop,super market etc. If you decide to partner, you are to make agreement on how much they will earn on each sale and how much they would keep for you. if you happen to be lucky you might get friends who can decide to sell it for you free of charge.
Hint:
Find 10 - 20 shops in your locality that are situated in front of schools. Give each store 3-4 pieces to taste. Drop your contact for a call back incase they are interested, Atleast 5 store owners who are ready to exploit this new flavor will get back to you.

 your target market are school children, because they like sweet things and are anxious to try out new product, and once they are nice they don't mind spending there last dime on it.

You can also decide to rent a shop and produce cookies with other snacks to diversify your business and sell drinks to give a nice treat and digestion.


In subsequent time, there might be need to expand the production as a result of high demand. You will need to acquire some machinery such as flour mixer, ovens etc, To make you production fast,effective and reliable. 
Please when you happen to start large scale production, do not compromise with the quality and customers satisfaction.

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