Content marketing is the techinque of broadcasting and communicating via content.content is the information and experiences that are directed towards an end-user or audience. According to Wikipedia, Content is something that is to be expressed through some medium, as speech, writing or any of various arts In our day-to-day life, we make use of content either to communicate our feelings, opinions ,ideas etc. There is no special things attached to content when they are used in business, advertisement etc. The sole aim of a content marketing is to create awareness, create sales/funnels or a call to action for your audience. Let me go further by using am example to illustrate what I mean; A young man had walked up to a lady he has not met before to ask for her hand in marriage on a broad daylight on the street of Oshodi. You won’t believe what happened next! The lady jerked at him, “Are you for real? You must be crazy or high on something!” The guy said, “No! I’m not mad, but I’m ...